Thor Rixon has already made an incredible mark on the Cape Town music scene. This is partly due to his unique and growing musical abilities as a producer, solo artist and performer, and also because of his inclination to work with other talented artists, such as Amy Lester (featured in music video), Umlilo (Siya Ngcobo also featured in music video), Card On Spokes, Nonku Phiri, Push-Push, Okmalumkoolkat, and many, many others.
Together these artists are forging an emergent creativity on the SA music scene that is often exercised through the visual force of music videos.
In his latest release Fuk bread which has was just dropped this morning, Thor is surrounded by fellow creative’s in a ceremony that spans the entire music video.
The song is a very literal ode to health, with lyrics like, “Don’t use the microwave, use the oven instead”, “Don’t use margarine use the butter instead.” These along with many other healthy cooking suggestions and advice, are offered as solutions to a very chilling reality- “We kill ourselves day by day.” Thus we must, “Mature the palate and leave the sweets behind” as “This vessel we occupy is fragile.”
The song is about food sacrifice (through abstinence from unhealthy indulgence) for the sake of a healthier lifestyle. Which I personally find a refreshing twist to the prevalent conception of food sacrifice (through death of other creatures) as a necessity for human advancement.
In a dramatic display of putting one’s ‘money where their mouth is’, Thor has his signature beard and dreadlocks shaved off.
This ofcourse adds much intensity to the meaning of the words, and aligns this artist with his work in a very profound manner. Out from the ashes, or hair or whatever, emerges the new Thor (whose facial structure we are getting to see for the first time via a music video).
The intensity of the music video event and message are made playful and celebratory through some very edgy moves offered by the funky protagonist in his artificial birthday suit, and his trustee back-up vibe partners.
The alternative electronic music scene in SA has long been a well of creative activity for the masses, and witnessing an artist willing to ‘make sacrifices’ for the sake of art is quite reassuring. And just in case you were doubting the dedication to the cause (maybe he needed to cut his hair for a new job anyway) -SPOILER ALERT- he tattoos Fuk bread to the back of his head at the end #4eva4lyf